Universal Music Publishing Group (UMPG) has signed Kendrick Lamar to an exclusive, worldwide administration deal. Kendrick early this year made the announcement that he started his own entertainment company, pgLang. UMPG chairman and CEO, Jody Gerson spoke out and said, “Kendrick Lamar is not only one of the greatest lyricists that has ever lived, but he has done as much or more than any artist to promote much needed change in our society through music. I and my colleagues at UMPG are deeply honored to be afforded the opportunity to join Kendrick, Anthony ‘Top Dawg’ Tiffith and the TDE family to help forward his unique and important vision.” It is noted that an admin deal does not mean Kendrick will be signing over his rights to UMPG. He will still have full ownership of his copyright. UMPG will just handle the administrative services. The next question at hand is will there be a new project from Kung Fu Kenny coming soon? 101.9 Kiss FM will keep you posted.