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Snoop has announced his own wine called “Snoop Cali Red.”
The rapper has partnered with 19 Crimes, an Australian wine brand that used augmented reality to bring their labels to life, and they have given Snoop a multi-year partnership.
“I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans. It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!” Snoop Dogg said in a press release.
This will be the brand’s first California wine, selling for $12 a bottle and will feature 65 percent Petite Syrah, 30 percent Zinfandel, and 5 percent Merlot, according to Food&Wine.
Written by Clarke Jones