photo credit: Jonathan Weiss // Shutterstock
For Black History Month and Women’s History Month, Target featured an ad for a black owned, plant-based feminine hygiene brand, Honey Pot. The ad includes the brands CEO Beatrice Dixon, who reflects on the struggles she faced founding the plant-based feminine hygiene brand. Overall, sending an inspirational message, empowering black women.
“The reason why it’s so important for Honey Pot to do well is so the next Black girl that comes up with a great idea, she could have a better opportunity. That means a lot to me,” Dixon says at the end of the ad.
Following the release of the ad, the brand was targeted by racist reviews, accompanied by one-star ratings. The negative comments claimed the message towards young black girls was, “racist” and “uninclusive.”
Later Monday, Trustpilot suspended Honey Pot’s profile. A message on the page said it was under temporary suspension while the platform reviewed the influx of comments.
So white people are upset because Honey Pot, a black owned company is advertising black products to black people? The only time y’all cry about inclusiveness is when something isn’t meant for you pic.twitter.com/81NPw3ytqe
— ˗ˏˋ𝑪𝒉𝒆𝒍𝒔𝒆𝒂ˊˎ˗ 🕊 (@MOODIIBUNNII) March 2, 2020
The most confusing thing I’ve read, possibly ever… pic.twitter.com/bmW3ewny0Z
— Becca ☕️ (@BeccaBak) March 2, 2020
Dan is having a stroke pic.twitter.com/KM75cAYtYe
— Niecy Nash Stan Account (@naima) March 2, 2020
this one stuck out to me. glad Derek decided he was cool adding his phone number! pic.twitter.com/Jjr8v9nvzu
— lil tt (@ThiaNotTia) March 2, 2020
Written by Clarke Jones