Dollar General Has A New Beauty Brand

Dollar General Has A New Beauty Brand

By Ken Wolter

photo credit: Ken Wolter // Shutterstock

Dollar General is expanding its brand! The franchise is rolling out its new makeup brand and its all $5 and under!

The brand, Believe Beauty, is an exclusive line of lipsticks, eye shadows, foundations, nail polishes and skin care accessories. Even celebrities and beauty bloggers have brought interest to the new brand.

“We’re seeing really good results,” Dollar General CFO John Garratt said at a presentation in June. He pointed to “a lot of buzz on social media” about the brand.

Written by Clarke Jones