photo credit: Everett Collection // Shutterstock
Kimora Lee Simmons has just repurchased her brand, Baby Phat, and plans to relaunch it later this year.
The announcement was made on Friday, with her daughters, Ming, 19, and Aoki, 16, playing big roles in the brands relaunch.
“It’s very important that you have women on both sides — women as the end user, women as the creator,” Kimora told Bloomberg TV. “We need to take more of that responsibility and own it.”
Kimora served as the creative director of Baby Phat from 2000 to 2010, which was ran under Russell Simmons’s Phat Fashion. The company was acquired by Kellwood Co. for $140 in 2004, but it seems that Kimora has just taken the brand back under her own name.
View this post on Instagram
Celebrating #internationalwomensday with a very special announcement! Baby Phat has always been a brand for women. We have always celebrated every shape, every size, every race, every background; every woman. In 2019, we’re bringing it back for ALL of us… Because we’re worth celebrating. @BabyPhat ✨💖
Written by Clarke Jones