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For the very first Pornhub Awards, Kanye West and his creative house, DONDA, were able to be the creative director.

During a recent interview with Jimmy Kimmel, Kanye shared that he is a fan of the site, which then offered him a free lifetime premium membership, along with an offer of complete creative control to direct a scene in an adult film.

According to the company,

Kanye’s personal creative stamp will be felt in many aspects of the show. Set in the year 6918, the show mixes future with fantasy. West has enlisted Perron – an elite creative who has imagined many of today’s top tours and stage productions – to manage the show’s production and lighting design. Kanye has also enlisted another longtime collaborator in director Spike Jonze, for a new video to premiere tonight, for the brand-new track from Kanye x Lil Pump, “I Love It.” Spike and Kanye have previously collaborated on the videos for “Only One,” “Otis,” “Flashing Lights,” and the short film “We Were Once A Fairytale.”

Kanye’s fashion line, YEEZY also provided the wardrobe for the presenters and he DONDA team provided march for attendees and to be sold online. All items seen last night can be purchased in collab with Fashion Nova. The awards were also the first ever award show to be broadcasted in virtual reality. Watchers were able to attend the show virtually and mingle with porn stars attending the event.

Written by Clarke Jones