Photo Credit: JStone // Shutterstock

Nike is with Colin Kaepernick.

The sports brand unveiled a new ad to celebrate the 30th anniversary of their ‘Just Do It’ campaign starring former NFL quarterback. In the ad, Colin is looking at the camera, and printed over the image is: “Believe in something, even if it means sacrificing everything #JustDoIt.” 

Colin has been a Nike athlete since 2011, but he had not been able to play on a team since 2016.

The campaign will also feature athletes such as Serena Williams, NFL wide receiver Odell Beckham Jr., and Shaquille Griffin, a rookie linebacker for the Seattle Seahawks whose left hand was amputated when he was a child.

Nike is also betting its brand can withstand critics from conservative corners, including the White House. The brand has built itself around its star athletes many of whom are African-American. Top athletes, including LeBron James and Serena Williams, have publicly backed Kaepernick and his right to protest.

This is a powerful statement. As we’re just getting into the NFL season, It’ll be interesting to hear how the football comunity reacts.

Believe in something, even if it means sacrificing everything. #JustDoIt

A post shared by colin kaepernick (@kaepernick7) on Sep 3, 2018 at 12:20pm PDT

Written By: Fantasia Harvey