Photo Credit: Jeff Bukowski // Shutterstock
When the New York Jets hit the field this season, there’s going to be come fresh hits blasting out of Metlife Stadium’s speakers. Def Jam Recordings unveiled a new partnership with the Jets on Tuesday (August 21).
According to Billboard, “The Jets are expected to revamp their in-game fan experience to properly match the personality of their young emerging roster. The president of New York Jets, Neil Glat says, “Thrugh our partnership with Def Jam Recordings, we are looking to amplify our in-game experience and provide fans with entertaining content from their truly talented artists.”
Def Jam EVP of Marketing and Commerce, Scott Greer describes the partnership as a “natural fit” due to its strong ties and overlap between the football and hip-hop cultures. During a game against the Buffalo Bills last season (November 2), the Jeys’ Deference went to viral after the entire broke out into an impromptu dance session. The team is expecting to create more moments like this.
“Collaborating with another iconic New York brand like the New York Jets to create content and original in-game music has a natural synergy for our brand and our audience, and is a great way for Def Jam to bring fans of the jets and hip-hop together and broaden the reach for our artist,” Greer tells Billboard.
Written By: Fantasia Harvey