Photo Credit: Tinseltown // Shutterstock
Kim Kardashian West understand the power of a money move. kim released her newest set of perfume Tuesday, which consists of 3 fragrances (Kimoji Cherry, Kimoji Peach, and Kimoji Vibes). She did not spend a cent on advertising and her new products made $5 MILLION in 5 minutes.
The new Kim bottles are $45 each, and only social media marketing was used to get the word out about her new products. This worked wonders. She also sent several candy grams to her celebrity friends and her sisters with a fragrance inside. Based on TMZ, “the number of bottles available for launch this time around was increased due to the high demand, but just like the multi-million dollar launch of her first line…it’s expected to sell out quickly.”
Kim has seen success like this before with her cosmetic line which came in at $14 million when it launched last year. The fans are loving it.
Written By: Fantasia Harvey