photo credit: Twocoms // Shutterstock
The Raptor’s have had a pretty great relationship with Drake over the past few years, even naming him as their Global Ambassador.
The rapper’s “Drake Night” has been a success for the team, and they have now decided to that their relationship to another level. The Raptor’s have announced their new campaign with Drake, “Welcome Toronto”, which will include 6 home games labeled as an “immersive brand experience focused on art, community, and ball.”
If you ask me, the coolest thing about this whole campaign is the black and gold, OVO-themed court the team will play its special home games on. With a new court, must come new uniforms, right? Drake will play a role in the new designs of the teams uniforms, and of course, they will include the OVO logo.
The program itself pledges $1 million from OVO and the Raptors over the next 3 years to refurbish 12 local community basketball courts. Drake hopes these donations will “potentially shape the next generation of Canadian basketball superstars,” with an added $2 million going to the Canada Basketball over the next 5 years.
Drake praises the program on “celebrating our team and our city, but also working together to give back to the community and creating a place where the youth of our city can come together to play.”
The first game will be January 26th vs. Jazz
Sunday, Jan. 28 vs. Lakers
Friday, Feb. 2 vs. Trail Blazers
Friday, Mar. 9 vs. Rockets
Friday, Mar. 23 vs. Nets
Friday, Apr. 6 vs. Pacers
Raps x OVO
— Toronto Raptors (@Raptors) January 17, 2018
Written by Clarke Jones