BTS has reached another major milestone after Spotify announced that the group’s music video for NORMAL became the most streamed K-pop music video in a single day on the platform. The achievement came after the video premiered exclusively on Spotify before expanding to other services.
The record was confirmed as part of the video’s launch, marking another strong moment for the group’s latest album era. Directed by Tanu Muiño, the visual follows the members after a night out, showing them in relaxed, everyday settings as they reconnect away from the spotlight.
The exclusive release gave fans early access to the video for 48 hours, helping drive a surge in streams during its first day. The accomplishment adds to BTS’s long list of global records and reflects the group’s continued ability to attract a massive audience with each new release.
The latest milestone arrives as BTS continues promoting its current music, with fans around the world responding quickly to every new project. The record highlights the group’s lasting influence on streaming platforms and the strong support they continue to receive from listeners worldwide.