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The NFL is trying to show the black community that they are changing with their new platform, “Inspire Change,” which will showcase the efforts of players, owners and the league to create a positive change in communities across the country.
According to the NFL site, the league, along with the Players Coalition, and NFL teams, want to continuously support programs and initiatives that reduce barriers to opportunity, focusing on the 3 priority areas: education and economic advancement, police and community relations, and criminal justice reform.
The new campaign comes with a new television program that will air thoughout the post-season, including the Super Bowl pregame programming.
To add even more excitement, two new social justice grants were issued to Big Brothers Big Sisters of America and Operation HOPE. BBBSA will use the funding to support agencies across the country as they create long-term mentoring relationships that empower youth to reach their full potential and help communities connect across racial and economic divides. Operation HOPE will use the funds in support of their nationwide work within underserved communities to equip young people and adults with the financial tools and education to secure a better future.
For more information visit the NFL website.