Eminem is expanding into gaming and streetwear with a new collaboration tied to New York Comic Con 2026.
The project brings the rapper together with NERDS Clothing for a limited merchandise collection built around original 16-bit-style artwork. The lineup includes a skate deck, a long-sleeve shirt, and a lightweight bomber jacket. As part of the launch, New York artist Danny Cortes also created a small run of custom arcade cabinets featuring the same visual theme.
The collaboration also includes Marshall’s Massacre, an original video game developed by Fan Arcade. The game gives the release an interactive element while connecting Eminem’s music persona with retro arcade culture.
The collection is set to be available at the NERDS booth during New York Comic Con, running October 8 through October 11 at the Javits Center in New York City.
Quantities are expected to be limited, making the release a special event for fans of Eminem, gaming, and collectible streetwear.