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Crayola is rolling out a new line of crayons to make sure all the races of the world feel seen. The new line is entitled, “Colors of the World,” designed to mirror and represent over 40 skin tones across the world. The entire collection took about 8 months to put together in order to get the most accurate reflection of all skin tones.
Crayola CEO, Rich Wuerthele said: “With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance. We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
Casale added “I have spent my life trying to create truly global shade palettes because I know what it’s like to be with a person who has finally found their exact match. They feel included and recognized, and I am hoping every child who uses these crayons and finds their shade will have that feeling. Growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when Crayola asked for my help to create the Colors of the World crayons.”
Crayola launches 'Colors of the World' skin tone-inspired crayon colors https://t.co/A8PHOVArr0 pic.twitter.com/rGnXoBNfIk
— Yahoo News (@YahooNews) May 22, 2020
Source: Associated Press