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During the Super Bowl this year, we will see just how much winning means to some of these presidential candidates.

Commercials during the big game this Sunday allegedly cost around $5.6 million for 30-seconds worth of screen time, and being that its an election year, there are going to be more political ads than usual.

According to Congressman Andre Carson, the best way to make the biggest splash during that short amount of time is to make the ads entertaining and engaging. We’ll see if candidates decide to take a lighter approach to campaigning during this Sunday’s game, even if it is for just one night.

Written by Clarke Jones