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Drake and Dwayne Wade have joined forces to further the advancement of digital sports media. Via the New York Post, the two teamed up to invest in sports media startup, Mars Reel, to highlight top high school athletes, their teams, and elite programs. Joining Drake and Dwayne are LeBron James, Kevin Durant and Nas.
Mars Reel recently completes its initial $4.7 million fundraising with the stars’ help. Otter Media, recently became a unit of WarnerMedia and will become an adviser and strategic partner of Mars Reel in senevral areas of growth, the company stated on Tuesday.
CEO of Otter Media said in a statement,”Mars Reel is a true innovator, and we are excited to invest in young passionate entrepreneurs like Brandon and Bradley who know and understand their audience.” Now, eight years after the company’s inception, founders and twin brothers Brandon and Bradley Deyo are excited to grow and branch out with the help of Otter Media, as well as the backing of Hollywood’s best.
Brandonand Bradley says, “Beyond the financial commitment, which will help us continue our expansion into other types of programming and distribution platforms, we are so excited to have validation from artist, athletes and entrepreneurs like Drake and Dwayne Wade.”
Source: Hot New Hip Hop
Written By: Fantasia Harvey