ADVERTISE WITH KISS 102
Ten Reasons To Buy Advertising On KISS 102 In Eastern North Carolina.
- 1) Eastern Carolina is booming with business activity. Proof of this can be seen in the development of Kinston’s Jetport, The ECU School of Medicine, the tremendous growth of Jacksonville, New Bern and Greenville with a surge of retail and restaurant development. Many advertisers already recognize the importance of KISS 102 in reaching potential customers and increasing their market share.
- 2) Anywhere from 26 - 58% of the population in Eastern North Carolina is Black, a segment accounting for a significant portion of dollars spent in this market each and every day.
- 3) The numbers are a strong, clear indication of the potential buying power of Black consumers in Eastern North Carolina. The percentage of the population base that are Black is: New Bern 43% Greenville 34% Washington 45% Kinston 57.8% Jacksonville: 25% Goldsboro 47%
- In the metropolitan areas of Eastern North Carolina alone, more than 118,000 consumers are Black. And, KISS 102 is Eastern North Carolina’s EXCLUSIVE Adult Urban Contemporary station designed to deliver the Black audience so crucial to business success.
- 4) North Carolina ranks in the Top 10 Black Consumer Markets in the nation with a spending power of over 17 Billion dollars in 1995. Black buying power is growing faster than the nation as a whole and is rising at a rate of 33.9%. It makes sense for retailers to appeal to one of the fastest growing segments of the population. KISS 102 is the clear choice for targeting the profitable Black consumer market.
- 5) KISS 102 is involved in community events and serves as the Black community station in Eastern North Carolina, and has done so for 12 years, generating tremendous loyalty among our listeners. A loyalty which has no match in this market.
- 5) KISS 102 hits the BULLSEYE, providing the most direct access to your target customer every day. Adults 18-49; 25-54, 35-64, KISS 102 has consistently been ranked #1, 2 or 3 in every demo, every survey for years. KISS 102 delivers buyers in every group.
- 7) KISS 102 offers the most information available for our advertisers, including Retail Direct, qualitative information, industry trends, current articles, population information and trends, lifestyle information, promotional ideas, event planning, budgeting, national and regional trends, copy writing, category research and the most up-to-date market information.
- 8) KISS 102’s creative staff. We know how to write and produce your commercial message for our audience. We know how to effectively motivate our listeners to respond to your message.
- 9) KISS 102’s EXCLUSIVE audience. KISS 102 truly represents a Consumer market within a market, with over 25,000 listeners who listen to KISS 102 and NOBODY ELSE. We play more R&B and Jammin\' Oldies, Classic Soul, Soul Classics and Old School mix than any station in the market.
- 10) Beasley Broadcasting, owner of 5 properties in this market (WIKS, WMGV, WNCT, WSFL & WXNR), is the premier radio group in Eastern North Carolina. The group delivers ratings success and RESULTS for advertisers. Beasley Broadcasting assures you of stability and continued success through our commitment to our listeners and our advertisers.
As you can see, KISS 102 (WIKS) delivers the mature Black audience in Eastern North Carolina. And that accounts for 25 - 58% of the population in this area, spending millions of dollars in retail stores, so make sure you target that market segment for incredible RESULTS.
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